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p3 Wins Major UK Deal worth €1 million
We have just signed a major 5 year deal with CTS, one of our key UK clients, and were delighted to see this major export deal for p3 featured in the Done Deals section of the Sunday Business Post...
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Killarney Hotels Go Live on OWS iRes
We are delighted to welcome Killarney Hotels (The Europe, Dunloe and Ard na Sihe) to the p3 platform. All 3 hotels went live on the iRes OWS platform on July 1st.The project also involved implementing...
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Google Remarketing for Hotels
We’ve recently started “dipping our toes” into remarketing with a select number of hotels clients, and with some impressive results that I’d like to share. I truly believe that remarketing is a very...
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Where are your hotel website bookings coming from?
“Ahh the bookings just come in and we are happy with that.” You would be surprised how often I hear this when speaking with hotels. I speak with hotel clients daily and when you try to break down what...
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Responsive Design- Is it the right option for your hotel website?
Sure, you’ve heard about it (and probably read countless blog posts about it too) but what is responsive web design (RWD) and is it the right solution for your website? In this post, I’ll try to...
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How to Create Great (and cheap!) Video Content for your hotel website
I attended an event in Google's HQ in Dublin last week and listened to a great presentation from Graham Barry, who is a product specialist working across all Google products (Search, Display, Video,...
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How to Increase Traffic to Your Hotel Website with Google My Business
Google recently launched Google My Business. "Oh no" I hear you cry "Not another log-in that I have to manage for my hotel!"I hear your cries and believe me, I feel your pain as we manage these log-ins...
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How to Create Video Content that Really can drive direct bookings
This week, I came across a really interesting report from Softwareadvice.com about how online videos can help hotels increase direct bookings. The report was based on a survey of 2,345 travelers and...
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UK Travellers Can Book on TripAdvisor
For the first time, UK travellers can now complete bookings on the world's largest travel site by clicking "Book on TripAdvisor."
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10 Tips for a Great Hotel Website that Work
Low-cost airlines have made it possible for almost anyone to visit new countries, opening up new markets and opportunities for hotels all over the world! And through online marketing, hotels can now...
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How responsive design can work for your hotel website
Since April 21, 2015, Google has been encouraging businesses to pay more attention to the mobile versions of their websites. Searchers not only see whether the website supports mobile viewing, but...
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How using google hotel ads can increase direct bookings for your hotel
One of the hardest things in digital marketing is to keep up with new features and trends that come out almost on a daily basis. The majority of big players, with the help of their big budgets, are...
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Metasearch: A new way to increase direct website bookings for your hotel
Metasearch and business models that rely on this feature have enjoyed increased popularity over the past couple of years. In fact, metasearch is quickly becoming one of the most important distribution...
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5 signs that OTAs are exploiting hotel businesses everyday
Booking hotels via online travel agencies has become insanely popular nowadays. Most customers don’t even think about booking directly on a hotel’s website and just use the services of OTAs.
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How Loyalty software can increase your hotel's profitability
Did you know that it’s about 5-8 times more expensive to get a new customer than to retain an existing one? Besides, on average, existing clients spend about 70 % more than new ones. According to an...
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How can hotel groups increase mobile revenue with a scalable responsive website?
Having a scalable, responsive website design has never been so important for hotels. According to AdWords, Google searches made through mobile devices outnumber those done on desktops or laptops in 10...
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Can Metasearch take on the OTAs and win back market share for hotel groups?
Metasearch has developed a lot during the last 18 months and it’s now considered to be one of the most effective ways for travelers to find the best accommodation option at the best price! Nowadays,...
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How to Optimise your Hotel's online marketing strategy: 5 best practices
With the rise of Internet, social media and mobile marketing, the competition between hotels is getting much tougher than ever before. According to Tambourine, about 87 % of travelers use the Internet...
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