This week, I came across a really interesting report from Softwareadvice.com about how online videos can help hotels increase direct bookings.
The report was based on a survey of 2,345 travelers and the idea was to find out what kind of travel videos would persuade them to book at one hotel over another, as well as what kind of information they want to see in videos.
The key findings are pretty interesting and just might give you a few ideas, but enough from me, I'll let the visuals speak for themselves....
