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Make customers for life: How to get your hotel visitors to come back again...
The best sign of a successful hotel is having repeat guests. To make your guests eager to return again, you need to provide them with excellent customer experiences, and this is just as important as...
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The benefits of having a booking engine that integrates with your Opera PMS
Nowadays, more than ever, competition is hot in the online booking industry. The reason is that people have access to huge amounts of information thanks to comparison websites, search engines and OTAs...
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Following by example: How major hotel chains increase their profits via...
The history of the hotel industry has always been an extremely dynamic, if not volatile market. Calculating ADR (average daily rate), finding the ideal balance between occupancy and room rate has...
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Why major hotel chains have started pushing back against OTA programs now
Travelers have been using websites like Expedia, Travelocity, and Booking.com for many years to find and reserve hotel rooms, book flights, and rent cars. For a long time, hotels used to just live with...
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Google Hotel Ads: Everything You Need to Know!
To book a hotel, the majority of customers open Google instead of going directly to the hotel website or to a local travel agency. Though this is not always the case, Google is considered to be the...
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Why almost 80% of customers abandon their direct hotel reservations (and how...
It is no secret that the hospitality industry is full of challenges. At present, there is a global lodging and accommodation movement among hoteliers to rely less on OTAs (online travel agencies), such...
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Understanding Google Hotel Ads- How Does Bidding work?
Google Hotels Ads is one of the channels driving serious traffic to our client's hotel websites. It’s a great opportunity to drive website traffic, and it’s sure to send interested customers your way....
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