Did you know that it’s about 5-8 times more expensive to get a new customer than to retain an existing one? Besides, on average, existing clients spend about 70 % more than new ones. According to an infographic by MarketingProfs, loyal clients account for about 20 % of your customers, but they drive 80 % of your total revenue and 72 % of total visits to your website. With statistics like these, hotels must create strategies to make sure that their customers will come back to them over and over again.
