Google Hotels Ads is one of the channels driving serious traffic to our client's hotel websites. It’s a great opportunity to drive website traffic, and it’s sure to send interested customers your way. One question our customers often ask is how the bidding works and how it differs from Google Adwords? We attended a Google Hotel Ads bidding webinar last week on this subject and just wanted to share some of the insights. Read on to learn about bidding on Google Hotel Ads and driving more direct bookings for your hotel
