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How can hotel groups increase mobile revenue with a scalable responsive website?
Having a scalable, responsive website design has never been so important for hotels. According to AdWords, Google searches made through mobile devices outnumber those done on desktops or laptops in 10...
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Can Metasearch take on the OTAs and win back market share for hotel groups?
Metasearch has developed a lot during the last 18 months and it’s now considered to be one of the most effective ways for travelers to find the best accommodation option at the best price! Nowadays,...
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How to Optimise your Hotel's online marketing strategy: 5 best practices
With the rise of Internet, social media and mobile marketing, the competition between hotels is getting much tougher than ever before. According to Tambourine, about 87 % of travelers use the Internet...
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Make customers for life: How to get your hotel visitors to come back again...
The best sign of a successful hotel is having repeat guests. To make your guests eager to return again, you need to provide them with excellent customer experiences, and this is just as important as...
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The benefits of having a booking engine that integrates with your Opera PMS
Nowadays, more than ever, competition is hot in the online booking industry. The reason is that people have access to huge amounts of information thanks to comparison websites, search engines and OTAs...
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Following by example: How major hotel chains increase their profits via...
The history of the hotel industry has always been an extremely dynamic, if not volatile market. Calculating ADR (average daily rate), finding the ideal balance between occupancy and room rate has...
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Why major hotel chains have started pushing back against OTA programs now
Travelers have been using websites like Expedia, Travelocity, and Booking.com for many years to find and reserve hotel rooms, book flights, and rent cars. For a long time, hotels used to just live with...
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Google Hotel Ads: Everything You Need to Know!
To book a hotel, the majority of customers open Google instead of going directly to the hotel website or to a local travel agency. Though this is not always the case, Google is considered to be the...
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Why almost 80% of customers abandon their direct hotel reservations (and how...
It is no secret that the hospitality industry is full of challenges. At present, there is a global lodging and accommodation movement among hoteliers to rely less on OTAs (online travel agencies), such...
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Understanding Google Hotel Ads- How Does Bidding work?
Google Hotels Ads is one of the channels driving serious traffic to our client's hotel websites. It’s a great opportunity to drive website traffic, and it’s sure to send interested customers your way....
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