With the rise of Internet, social media and mobile marketing, the competition between hotels is getting much tougher than ever before. According to Tambourine, about 87 % of travelers use the Internet for making their travel research, and internet travel booking has increased by 73 % in the last five years. These facts alone are compelling enough for hotels to optimize their online marketing strategy in order to stay ahead of the competition. One of the best ways to develop the right online marketing strategy for your hotel is to take into account the best practices that have been implemented by other successful hotels. To make your research much easier, we have gathered five best practices that you can follow in order to plan and execute your hotel’s online marketing:
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