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Understanding Google Hotel Ads- How Does Bidding work?
Google Hotels Ads is one of the channels driving serious traffic to our client's hotel websites. It’s a great opportunity to drive website traffic, and it’s sure to send interested customers your way....
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Why almost 80% of customers abandon their direct hotel reservations (and how...
It is no secret that the hospitality industry is full of challenges. At present, there is a global lodging and accommodation movement among hoteliers to rely less on OTAs (online travel agencies), such...
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Google Hotel Ads: Everything You Need to Know!
To book a hotel, the majority of customers open Google instead of going directly to the hotel website or to a local travel agency. Though this is not always the case, Google is considered to be the...
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Why major hotel chains have started pushing back against OTA programs now
Travelers have been using websites like Expedia, Travelocity, and Booking.com for many years to find and reserve hotel rooms, book flights, and rent cars. For a long time, hotels used to just live with...
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Following by example: How major hotel chains increase their profits via...
The history of the hotel industry has always been an extremely dynamic, if not volatile market. Calculating ADR (average daily rate), finding the ideal balance between occupancy and room rate has...
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The benefits of having a booking engine that integrates with your Opera PMS
Nowadays, more than ever, competition is hot in the online booking industry. The reason is that people have access to huge amounts of information thanks to comparison websites, search engines and OTAs...
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Make customers for life: How to get your hotel visitors to come back again...
The best sign of a successful hotel is having repeat guests. To make your guests eager to return again, you need to provide them with excellent customer experiences, and this is just as important as...
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How to Optimise your Hotel's online marketing strategy: 5 best practices
With the rise of Internet, social media and mobile marketing, the competition between hotels is getting much tougher than ever before. According to Tambourine, about 87 % of travelers use the Internet...
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Can Metasearch take on the OTAs and win back market share for hotel groups?
Metasearch has developed a lot during the last 18 months and it’s now considered to be one of the most effective ways for travelers to find the best accommodation option at the best price! Nowadays,...
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How can hotel groups increase mobile revenue with a scalable responsive website?
Having a scalable, responsive website design has never been so important for hotels. According to AdWords, Google searches made through mobile devices outnumber those done on desktops or laptops in 10...
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How Loyalty software can increase your hotel's profitability
Did you know that it’s about 5-8 times more expensive to get a new customer than to retain an existing one? Besides, on average, existing clients spend about 70 % more than new ones. According to an...
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5 signs that OTAs are exploiting hotel businesses everyday
Booking hotels via online travel agencies has become insanely popular nowadays. Most customers don’t even think about booking directly on a hotel’s website and just use the services of OTAs.
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Metasearch: A new way to increase direct website bookings for your hotel
Metasearch and business models that rely on this feature have enjoyed increased popularity over the past couple of years. In fact, metasearch is quickly becoming one of the most important distribution...
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How using google hotel ads can increase direct bookings for your hotel
One of the hardest things in digital marketing is to keep up with new features and trends that come out almost on a daily basis. The majority of big players, with the help of their big budgets, are...
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How responsive design can work for your hotel website
Since April 21, 2015, Google has been encouraging businesses to pay more attention to the mobile versions of their websites. Searchers not only see whether the website supports mobile viewing, but...
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10 Tips for a Great Hotel Website that Work
Low-cost airlines have made it possible for almost anyone to visit new countries, opening up new markets and opportunities for hotels all over the world! And through online marketing, hotels can now...
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UK Travellers Can Book on TripAdvisor
For the first time, UK travellers can now complete bookings on the world's largest travel site by clicking "Book on TripAdvisor."
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How to Create Video Content that Really can drive direct bookings
This week, I came across a really interesting report from Softwareadvice.com about how online videos can help hotels increase direct bookings. The report was based on a survey of 2,345 travelers and...
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How to Increase Traffic to Your Hotel Website with Google My Business
Google recently launched Google My Business. "Oh no" I hear you cry "Not another log-in that I have to manage for my hotel!"I hear your cries and believe me, I feel your pain as we manage these log-ins...
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